Company

Stephen B. Wilcox, Ph.D., FIDSA, the founder of Design Science, is a pioneer in the field of product design research. He holds a B.S. in Psychology and Anthropology from Tulane University, a Ph.D. in Experimental Psychology from Penn State, and a Certificate in Business Administration from the Wharton School of the University of Pennsylvania. He has been working in product development for nearly 20 years, a period during which he has developed several of the methodologies that are now in widespread use for fitting products to people.

For example, Steve was one of the first professionals to apply cultural anthropology as an effective product development tool and to employ Ph.D. cultural anthropologists as user field researchers in product development. He chairs the Human Factors Professional Interest Section of the Industrial Designers' Society of America and serves on the American National Standards Institute (ANSI) Human Factors for Medical Devices Committee. He has also taught human factors and research methods in the Design Departments of the University of the Arts and Carnegie Mellon University.

Li Yue, M.S. also a Principal of Design Science, is the in-house technology "Guru". Li is a designer and specialist in cognitive engineering. He is responsible for electronic simulation and prototyping as well as human factors analysis.

Li holds a B.A. in Industrial Design from Tianjin Art College in China and two Master's Degrees: one from the University of the Arts in Industrial Design Education and another from Ohio State University in Industrial Design with a focus on Cognitive Systems Engineering. At Ohio State, Li worked with David Woods, a leading expert in human factors of control rooms and complex systems. While there, he worked on the interface design for the TCATS air traffic control system.

Other staff members

Design Science's staff of 16 includes specialists with advanced degrees in Cultural Anthropology, Quantitative Sociology, Human Factors, Industrial Design, Graphic Design, and Multimedia Design. The Design Science team contains both the diversity and the cohesiveness necessary to identify user needs and translate them into effective product interfaces.