User Research

User Research involves studying product users to understand their needs. It serves as the foundation for user-centered product specifications.

We have been pioneers in the trend toward more observational methods for understanding users. Thus we can show you how to supplement or replace focus groups with ethnographic field research, yielding insights into what users want and need that are richer and more accurate.

Our Ph.D. ethnographers don't just know a few buzz words, but bring a real ethnographic methodology to support product development.